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Media Training

Both theoretical and practical education in understanding ethics, operational rules and approach steps for Mass Media. All the fundamental principles aiming at the highest level of Mass Media "exploitation”.

Both theoretical and practical education in understanding ethics, operational rules and approach steps for Mass Media. All the fundamental principles aiming at the highest level of Mass Media "exploitation”.

"The medium is the message”: Uttered by the top media analyst Marshall McLuhan many years ago, this statement holds today more than ever: information and – mainly – "icons” in contemporary societies are of greater value than any other asset known by humanity.

To use it properly and to the fullest, however, one needs knowledge, skills and practice, just like a gun. Otherwise, it can prove lethal, again just like a gun. The Free Spirit team offers both theoretical and practical Media Training approaches, covering the following:

  • Basic Principles in Communication
  • Getting to know Mass Media
  • Goal Setting
  • Elaboration of Key Messages
  • Spokesperson Training
  • "On camera” Training
  • Presentations/Press Conferences Simulation
  • Staff Evaluation